First of all I wanted to inform you that I'm participating to the BecauseWeMay initiative. What is it? Quoting from the website:

We believe that developers should have the freedom to price their games how they like, without interference from the online stores that sell the games. Why? Because it allows us to promote our games more freely, as we are doing here! We rely on the ability to promote our games for our livelihood and control over pricing is an important tool for this purpose.

For the last week of May (May 24 through June 1) our games will be deeply discounted to celebrate online stores that give us control over pricing: The App Store, Google Play, Steam, Desura, IndieVania, and a few others.

I offered my game Spirited Heart + Girl's Love at half price, sold directly and in the Google Play store.

About game pricing

Game pricing is more complex than what people imagine. I often got comments about how my game prices are too high, and I should price them $9.99, because that's what an indie game should cost :)

You can talk about what indie is, what is really worth (3d cutscenes or GAMEPLAY?) and if my games sucks or not. But one thing you simply cannot argue are the statistics. Us developer aren't setting the games prices randomly! At least, I don't. If you're an indie dev you should only listen to your statistics and not what people tell you. Doing occasional sales like this one is fine of course :)

Also, this is my personal experience. I am sure different game types have different audience and prices. I cannot imagine a tower defense or a platform game to cost more than $9.99 for example!

Now, let's see some graphs just to explain better. Below is Spirited Heart Girl's Love revenues graph from the launch day to the BecauseWeMay sale:

...not an impressive bump eh? The fact is that during the release day, all sales came from my own site only and a few affiliates. Instead I got lots of traffic from because we may initiative, but despite having many sales, the half-price really hurts revenues. Still, was a somewhat good result compared to the regular sales. Maybe I should lower game prices then? Let's check Spirited Heart graph instead:

...for this one I didn't even had to go back to the release day to find more profitable days. In two previous occasions, when I sent the newsletter to announce updates about Loren or promote some other game, I got more revenues than for the BecauseWeMay sale. And I got much more traffic from the becausewemay initiative than during those newsletters!

And portals?

But what about portals ? Sadly as you know my experience is very limited, but luckily there are some very indie-friendly portals like Desura. I don't have Spirited Heart there (couldn't make it in time since uses DLC and I don't know yet how to implement it) but I recently put Planet Stronghold, and many people complained about price. So, after a while I did a sale last weekend for $9.99 instead of $24.99, and I promoted it on twitter, and showed up on the "on sale" section of Desura (which I think is the most visited! lol). Result:

I will continue to experiment with prices of course, but so far everything seems to confirm that lower prices = lower revenues. I'd be very happy if I could make same amount of money (or maybe more) and at same time make more customers happy, but so far it really doesn't seem the case.

Those who're waiting impatiently for Loren expansion don't worry! We are working on it, but after my blog was monopolized by Loren for about 4 months, I decided to talk about one of my other games in progress: the dating sim set in college life called Roommates.

The setting

You play as Anne or Max and the game takes place in a house on-campus, the Latin House. Max is a singer and a rebel, his plan is to stay in school long enough to save up enough money through part-time jobs to get by without his parent's financial support, then drop out and start a ska band. Anne a small-town girl, studious but very shy and easily embarrassed, Anne thinks that college could be the fresh start she needs to break out of her shell. Her goal is to make at least three new friends while keeping her grades up.

The cast

They share the house with several other characters:

Isabella - A flirtatious Latina with a hardcore edge, she likes to party and have a good time, no strings attached. She wants to try everything at least once. Works at the coffee shop on campus. Openly bi.

Max will be able to get an ending with Anne, Sally, Isabella or Rakesh (BxB)

Current progress

The art is at very good point, missing only the backgrounds and the secondary characters. The writing is still at the early stages (first weeks) but since it's a big game will take a while before is finished. The setting is light-comedy with LOTS of fun moments. Think something like the tv show: How I Met Your Mother, to be clear :)

The big change of my future visual novels and dating sims

I am in process of switching to a custom engine made in Monkeycoder language that will allow me to simultaneously release the games for Pc,Mac,Flash/HTML5,iOS and Android (and in theory PSVita, if I really wanted to, but I doubt it). However, it still needs to be finished and tested and will need some more time. But at this point I am thinking to create all the future visual novels / dating sims with the new engine, instead of doing them in Renpy to have to recode them again.

I decided to take this route because at this point seems obvious that none of my games will ever appear on Steam, the only way to make good money with visual novel / dating sims (or any other indie game to be honest). So to survive I am trying this new route that at least gives me more exposure through web and the various appstores, and still grants my usual direct sales as before :)

That means that the imminent new releases this year will mostly be the RPGs, including Loren expansion and Planet Stronghold sequel, since for those I can't use monkeycoder yet, building a RPG engine takes a lot of time! Speaking of Loren expansion, you can see a promo image below: