Word of mouth power
First of all, let me say farewell to my cat Orfeo, 7 years old. Found him dead on the road nearby our house 2 days ago :( Man, how I wish I could get a house far away from all the roads and crazy drivers...
Word of mouth ?
Getting back to the post topic: word of mouth is really one of the most powerful marketing tools available for indies. Very few indies can afford to spend lot of money on advertising, and many don't get covered by the biggest review sites. Of course, some do, but mostly indies doing games in popular genres, not "niches".
As a visual novel/dating sim author, is quite hard to get covered. Even Planet Stronghold which is mainly a RPG, probably didn't get much coverage because of the "excessive texts" problem. I remember a reviewer politely emailing me, saying that they would rather not cover PS because they would have to give it a bad rating because it has "too much texts".
I believe it wasn't just the text amount though, but also the quality, since Loren The Amazon Princess RPG has over 175,000 words of texts but so far nobody said "it has too much texts"... ;) Did I mention I'm not going to write directly any of my games anymore? ok good!
Anyway, what happened this month? In some very popular RPG forums, people discovered my game Planet Stronghold. Here are the forums threads:
http://www.rpgcodex.net/forums/index.php?threads/mass-effect-gaiden-planet-stronghold.70928/page-8
http://www.rpgwatch.com/forums/showthread.php?t=16777
Let's say that in the beginning the tone was definitely NOT positive towards my game :D But on the other hands I could understand since they were comparing it to Mass Effect 3! But then... something incredible happened! Some people realized that behind the manga artwork (which somehow is associated with younger audience, like if is a negative thing!) and the slow beginning, there was a full featured RPG with armor, resistances, different attack types, skills, moral/ethic decisions and so on, and some of them started to be literally enthusiast about it!
Of course, despite what they say, I know that my game is NOT better than Mass Effect 3 :) But I think that it offers something that most games nowadays don't include: gameplay. The few AAA games that have been successful in recent years, beside top production values, also include lot of gameplay/innovations.
Anyway, this month's sales for Planet Stronghold have been much higher than normal, thanks to the "word of mouth" started by those threads but also by other people talking about it as a consequence. I got many new members in my own forums, and got suggestions for the sequel. I even got a journalist from RockPaperShotgun online magazine to play it, and while I don't know if it will be actually reviewed (so many good indie games out recently), before it was always ignored!
Sometimes, to have some "success" (modest in my case, of course) you just have to be patient and wait. Make the best game you can, and then be patient, because remember, not all the indies have quick success stories like Mojang.
One last thing before I forget: Loren version 0.94 is now ready! Get the update here, and the full changelog in my forums.
