First of all I wanted to inform you that I'm participating to the BecauseWeMay initiative. What is it? Quoting from the website:

We believe that developers should have the freedom to price their games how they like, without interference from the online stores that sell the games. Why? Because it allows us to promote our games more freely, as we are doing here! We rely on the ability to promote our games for our livelihood and control over pricing is an important tool for this purpose.

For the last week of May (May 24 through June 1) our games will be deeply discounted to celebrate online stores that give us control over pricing: The App Store, Google Play, Steam, Desura, IndieVania, and a few others.

I offered my game Spirited Heart + Girl's Love at half price, sold directly and in the Google Play store.

About game pricing

Game pricing is more complex than what people imagine. I often got comments about how my game prices are too high, and I should price them $9.99, because that's what an indie game should cost :)

You can talk about what indie is, what is really worth (3d cutscenes or GAMEPLAY?) and if my games sucks or not. But one thing you simply cannot argue are the statistics. Us developer aren't setting the games prices randomly! At least, I don't. If you're an indie dev you should only listen to your statistics and not what people tell you. Doing occasional sales like this one is fine of course :)

Also, this is my personal experience. I am sure different game types have different audience and prices. I cannot imagine a tower defense or a platform game to cost more than $9.99 for example!

Now, let's see some graphs just to explain better. Below is Spirited Heart Girl's Love revenues graph from the launch day to the BecauseWeMay sale:

...not an impressive bump eh? The fact is that during the release day, all sales came from my own site only and a few affiliates. Instead I got lots of traffic from because we may initiative, but despite having many sales, the half-price really hurts revenues. Still, was a somewhat good result compared to the regular sales. Maybe I should lower game prices then? Let's check Spirited Heart graph instead:

...for this one I didn't even had to go back to the release day to find more profitable days. In two previous occasions, when I sent the newsletter to announce updates about Loren or promote some other game, I got more revenues than for the BecauseWeMay sale. And I got much more traffic from the becausewemay initiative than during those newsletters!

And portals?

But what about portals ? Sadly as you know my experience is very limited, but luckily there are some very indie-friendly portals like Desura. I don't have Spirited Heart there (couldn't make it in time since uses DLC and I don't know yet how to implement it) but I recently put Planet Stronghold, and many people complained about price. So, after a while I did a sale last weekend for $9.99 instead of $24.99, and I promoted it on twitter, and showed up on the "on sale" section of Desura (which I think is the most visited! lol). Result:

Yes, the day of the sale the revenue was slightly higher than release day, and in other two occasions. But what about in the long run ? I am not really sure, considering the increase was so small that could have just been a random thing! Also, I should compare prices without a promotion, because is normal to have higher exposure during a promotional sale...

I will continue to experiment with prices of course, but so far everything seems to confirm that lower prices = lower revenues. I'd be very happy if I could make same amount of money (or maybe more) and at same time make more customers happy, but so far it really doesn't seem the case.

In the photo above, my cat Othello sleeping peacefully in a basket with a cushion :)

Merry Christmas to everyone! To celebrate, from today until the 25th December EST timezone, you can get a single game from the whole Winter Wolves catalog for 50% off, using the coupon "XMAS".

And what about the title "Best of 2011"? Well in the last week I've seen around internet lots of "Best of..." by almost all sites. The fun thing, is that they talk always about the same games! I don't want to argue about Minecraft or Skyrim being the best games. However, I want to remind that there are small niches, who don't care at all about those two games, and there's nothing wrong with it!

Personally I TRIED playing Minecraft but I quit after 5 minutes. I know many other people who did the same. Does it means that it sucks? Of course not, but while that game entertained lots of people, there is a minority (a niche) that maybe preferred to play other kind of games, maybe one of my games.

So of the games I have released this year, I want to make three "Best Of". I talk about my games because sadly this year I was so busy with work and real-life stuff that I really didn't had time to play accurately ANY other game (including AAA titles) so I cannot judge anything.

Best Art

1. Planet Stronghold
2. Winter In Fairbrook
3. Always Remember Me
4. Love & Order
5. Spirited Heart Girl's Love

The first two places are very close. However, while in Winter In Fairbrook the character art by Deji is lovely as always, the backgrounds are definitely worse than Planet Stronghold ones (they also had a different budget, so it's normal!). Always Remember Me has slightly better backgrounds than Love & Order (and same character artist) while Spirited Heart Girl's Love had the beautiful characters drawn by Meago, but it was an add-on, so it mostly reused the old game art.

Best Writing

1. Spirited Heart Girl's Love
2. Winter In Fairbrook
3. Always Remember Me
4. Love & Order
5. Planet Stronghold

Ok I know that everyone loves Ayu's writing. I do too :D But I think that Aleema writing on SHGL was a bit overlooked because of the game theme (yuri) which is much less popular than WiF one (otome). I might be also biased because obviously I like more yuri than otome :D Anyway, was a close call and depends on tastes. Always Remember Me writing was nice I think, while Love & Order was good but definitely short and not well developed in the romance scenes. Planet Stronghold...<coughs> I know, that's the weakest point of the game, but the sequel won't be written by me, I swear! :)

Best Gameplay

1. Always Remember Me
2. Planet Stronghold
3. Love & Order
4. Spirited Heart Girl's Love
5. Winter In Fairbrook

Well, there are no doubts that Planet Stronghold has the most complex gameplay, however I think that even Always Remember Me life simulation system, with the map and time of the day was not bad. A close call really, but Planet Stonghold probably was too much niche for most people. But again depends on tastes!
Love & Order wasn't bad even if maybe a bit too much repetitive. The last two places could be considered a tie, since they were using the gameplay of the original title without much innovation.